Meta-with a f amily of apps including Facebook, Instagram, and WhatsApp-spends almost as much as Amazon on SMSes, say industry sources.īut of all the internati onal SMSes sent, Amazon alone accounts for roughly 20% of the traffic, said the senior executive. Some of these companies-including Amazon-send approximately 300 million messages in a month i n India, according to a senior executive with a top telemarketing company which works closely with internet giants for messaging. Petitioned petitioned Economic Times Replace SMS alerts for customers' bank transactions with app notifications: industry lobbies Read more the Reserve Bank of India (RBI) via industry body Nasscom to replace SMSes with in-app notifications for financial transactions as they’re “more secure” and cheaper.Īmazon, like other internet giants, relies on text messages for a range of functions and services including resetting user passwords, logins, financial transactions, educational messages, etc. Telcos charge International Long Distance (ILD) rates from companies such as Amazon, Meta, Google, and the Indian social media apps such as ShareChat, who have servers located outside India. Telcos, on the contrary, believe that since the company hosts application and user databases in servers outside India-located in Dublin, according to The Ken ’s sources-its text messages are triggered by servers outside India, and thus qualify as international SMSes. Amazon claims the messages it sends are domestic and that they originate from Indian servers. The Ken has learnt that the US based e-commerce giant has been lobbying the Telecom Regulatory Authority of India (Trai) since 2019-20, alleging that it’s being overcharged by the telcos for sending text messages in India. This is because Amazon is charged international SMS rates by Indian telecom companies Airtel, Reliance Jio and Vi. If you’ve used Amazon e-commerce services in India, you would have received these types of SMSes almost immediately after you’re done placing your order (or a request) on the site.Įxcept sending you those messages costs Amazon an ywhere between Rs 700 crore (~US$90 million) to Rs 800 crore (~US$101m illion) annually, three independent sources confirmed. Your return pickup for XXX is scheduled for today and will be picked up between 1:00 PM and 7:00 PM by AmzAgent (XXXXXX0000) Want to read our free stories and try our newsletters? Register or LoginĬonfirmed: Your Amazon.in order XXX is successfully placed & will reach you on XX betwen 8:00 AM to 8:00 PM.
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